Steve McKenna is Zane’s best friend. They met in college, where they enjoyed plenty of after-hours festivities together, many of which are detailed in Zane’s book, Glass Half Full. But when Steve joined Zane for the Kentucky episode of Three Sheets, the man became a legend and his name became a verb: “Have fun, but don’t get McKenna’d.”

This hat pays tribute to Steve McKenna, who adopted his signature black hat and sunglasses when he and Zane made Drinking Made Easy. Every group has a Steve McKenna. And if you don’t know who yours is, that’s because it’s you.